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I A L Capital


About the project

Cash flow is the lifeblood of any business and IAL Capital offer competitive financing packages that help businesses succeed. PV were approached to create a website that would establish an online presence that would position them as a serious financing alternative to the corporate banking system.

Their message was straight to the point ‘Business Finance that works’. It was essential we created a website that emphasised that point.


Project scope

Identity Design
Web Design and Development


Key features 

Cashflow is king and the reality is, in business you need cash to scale. Funds need to be available when you need them. Decisions are time critical and partnering with the right organisation ensures success. It was important that potential clients could get this information immediately. We achieved this by breaking down the critical questions into short easy to read answers that could be easily digested within a few minutes of landing on the homepage.


Identity design

PV reworked the logo and icons and echoed the new look into the business cards, website, and brochures.