5 quick, basic but super powerful business branding tools to create a strong branding impression.

 
 

Use a Proper Email Address

This is a biggie! Make your email address professional - no whacky or obscure ones like bobscat97@hotmal.com or silkymike@yahoo.com . . . it's a bad look. The best practice is to use yourname@yourcompany. Gmail is considered a pass as long as it is yourname@gmail.com

 
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Business Cards

Communicate the basics: logo, name and contact information. Best not to go overboard and include age, horoscope blah blah blah (you know what we're saying).

 
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Website

Probably the most important branding tool you'll have! Usability is the key to a successful online presence, and design and planning play a huge role. Make sure your site is really easy to use.

 
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Social Media Profiles

There’s a social platform for pretty much everything, and before you get fed up with sharing this and liking that, the goal is to ensure a consistent brand experience for your clients. Using the same colour palette across all platforms is a great start!

 
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Email Signature

It's really tempting to include absolutely everything in your signature: about you, your social networks, and your company. But before you create your signature . . .  stop, and ask yourself, “What information do people really need to know about me?” Mentioning a recent item of kudos for your company is always a benefit . . . after all, it's free advertising.

 
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About the author — George Bates

George is a passionate and award winning designer, but his life journey . . . to this point . . .  has been varied to say the least! A retired breakdancer, at one time a door-to-door salesman (he sucked!), he even tried his hand at panel beating! Part time DJ . . .  film junkie . . . keen hiker . . .  his leisure time is equally busy!

Owner / Director Planet Visuals.

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