Start with a plan

Like most significant goals, a logo design, a brand identity, and web development projects need a plan.

The following outlines our typical process for creating a brand identity design.

01. Discovery

Research and Investigation

This is a deep dive into the core of what you do. It helps us understand your vision, company values, target audience, brand strengths, culture, competitive advantage, and customer pain points.

The research and investigation phase unpacks:

  • Brand strengths

  • Core offer

  • Establish your goals

  • Knowing your audience

  • Identify your competition

What you can expect

Shortly after the initial conversation, we send the client a carefully curated questionnaire to discover all the above. The PDF also contains a link to fill out online if you prefer.

Once we receive the questionnaire back, we will schedule a meeting in person or through Zoom to discuss it further.

The questionnaire can be completed online.

Defining the brand

Clients usually have an idea of their brand strengths and attributes. Our clients may even have a mission statement. However, we find that drilling down and defining a brand through its attributes form a clearer voice and tone of identity.

We define the brand attributes, through:

  • Culture

  • Customer

  • Voice

  • Feel

  • Look

  • Impact

Why is defining a brand necessary?

In a nutshell, we need to know why, what, and who we are designing for. And be absolutely on point with the messaging and the design system.

Click image to view detail.

From the above example, the key attributes are:

  • Innovative

  • Discerning

  • Expert

  • Vibrant

  • Clean

  • Health

With the attributes collected, we can then start to translate them into a visual identity.

02. Design


Moodboards

As designers, our vision needs to be in sync with the clients core message and the brand's key attributes. Moodboards are an excellent way of visualising the goals of the project through a complex arrangement of hundreds and occasionally thousands of images.

With these images we explore ideas, the look and feel, typography and colour. Once curated, these are presented to client, where we take them through our process step by step.

 
 

Stylescapes

Stylescapes are next level moodboards. This stage is all about bringing concepts together. They are perfect for presenting key themes and ideas to the client.

 
 

03. Develop

Creation

Two fully fleshed out logos are presented to the client. Typically only minor edits are required to produce the final version.

The final phase of design and develop is to create the brand logo pack. This includes multiple versions of the logo to be used for print and web. We create logos in Adobe Illustrator using vector graphics. Vectors enable scaling of the logo any size without losing quality. Brilliant for when we apply the logo to signage. We do not use Adobe Photoshop to create logos.

 
 

04. Delivery

How it all comes together. View this project case study.

 
 

  • Talking about money early on is essential. Once we’ve had an initial discussion we can send a proposal or quotation pretty quickly.

  • Collaboration is important. After you receive the client questionaire, it’s vital we have the questions completed as soon as possible.

  • We’re a small business, and you’ll deal direct with decision makers – George or Owee.

  • The timeframe depends on a few factors. The scope of the project and how quickly we receive client feedback. Typically it can take from a few days to a month.

  • Typically with a new client a 50% deposit would be required before commencing with the final payment requested within 7 days of project delivery.

 

 A creative plan with well-executed visuals can do incredible things for your business.