Auckland Priests approached us to create a new identity for them. The challenge was to produce an identity system that was relevant to a new generation off tech savy males in touch with their spiritual side and a new kind of church steeped in centuries of tradition and symbolism.
Web Design and Development
Everything starts from a verbal description of key brand’s values and features. It’s important to make sure we are on the same page with the client and understand the heart of his business correctly.
To find the right metaphor and visual rhythm for a future identity, we explore hundreds of references. Then we carefully group and filter our findings to create self-explaining moodboards.
The sketch phase
Getting ideas flowing on paper
After our initial exploration compiling a mood board it was pretty clear we wanted to stay away from the cliched symbolism such as the cross. Though we did feel moving in the direction using the Ichthys ‘Fish’ Icon we could achieve something that would clearly identify Auckland Priests with Christian history.
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